Aparna-Craft strengthens its product portfolio, launches Alteza
News from Construction Week Online 9 December 2019
Aparna-Craft, a joint venture between Aparna Enterprises, and Craft Holdings, Hong Kong, strengthened their market presence by foraying into premium aluminum window and door systems under the brand name Alteza. The youngest brand from Aparna Enterprises, Alteza will offer its customers end-to-end services (designing, manufacturing, installation and post-sales support) for high-end aluminum window and door systems.
Alteza will provide its customers a wide array of solutions ranging from simple applications such as aluminum casement & sliding windows and doors to customised applications like Slide and Fold, Tilt & Turn, Lift & Slide systems. Additionally, Alteza systems can also offer bespoke solutions to fulfill various other system requirements, including structural strength, increased safety & security, uninterrupted wider view, among many other benefits.
Ashwin Reddy, MD, Aparna Enterprises, said, “Owing to the durability and malleability of aluminum as a premium material, aluminum window and door systems are fast becoming the preferred solution in India. The market for high-end aluminum window and door systems in India is pegged at Rs. 1000 crore, however, there are very few players offering end-to-end solutions that match the international standards. We are confident that through Alteza we will be able to bridge this gap. We are aiming at achieving 10% of market share for premium aluminium windows and doors within the first year of the launch.”
Stuart Orr, CEO, Craft Holdings, Hong Kong, commented, “Alteza will come as relief to architects and builders who have been scouting for bespoke premium aluminum window and door solutions. Alteza will leverage the designing and engineering expertise of Craft Holdings and the execution capabilities of Aparna Enterprises and offer revolutionary aluminum window and door systems. Timely delivery will also be a key aspect that Alteza will offer its customers.”
Alteza will be manufactured at a state-of-the-art production facility located at Bachupally, near Hyderabad. The plant will have a production capacity of around 75,000 sq ft of premium window and door systems per month. Though available across the country, the primary focus of Alteza in the first few months will be to address the growing demand in the Southern and Western markets, particularly Bengaluru, Mumbai and Hyderabad.
“While strengthening our offering in India, we are also looking at making inroads into international markets. In the first phase, we are planning to export Alteza systems to Southeast Asian countries such as Philippines, Singapore and Australia, to name a few,” added Reddy.
About Aparna Enterprises Ltd.
Aparna Enterprises Limited (AEL) is a part of the highly successful Aparna Group. Founded in the year 1990, AEL has the largest market share in South India through a range of businesses in building-material products, such as RMC (ready-mix concrete), uPVC window and door systems, uPVC Profiles, Tiles, Sanitary ware and Kitchens. Associated with several landmark projects for over 29 years, AEL is globally renowned for setting benchmarks in technology, research, design, and quality. Today, AEL is an acknowledged industry leader providing specifiers, contractors, and stakeholders with a range of high-quality products manufactured to the highest standards. AEL can meet any specification criteria while ensuring full compliance with all protocols.